Scope
Ideation, Concept,
Copywriting, UI/UX,
Campaign Identity,
Digital Design
CLIENT
Infinite wanted to strengthen its presence on social by moving past traditional ads and tapping into how people actually use platforms like TikTok. The brand needed a way to show up more authentically, leaning into cultural signals like sounds, trends, and UGC while still keeping its identity clear.
CHALLENGE
The challenge was finding an entry point into short form content that did not feel forced or like a copycat. Infinite needed a low cost, low risk way to join conversations already happening online, building cultural relevance through real moments, repurposable sounds, and trend driven creativity.
SOUNDS
People do not just watch on TikTok, they create. A trending sound works like a meme, users remix it, recreate it, and make it their own. The algorithm picks up what is gaining traction and pushes those videos to more people on the For You Page. For brands, this becomes a “sonic identity,” a recognizable audio cue that people associate with us.
OPPORTUNITY
Use trending sounds to make fast, reactive content that feels native and earns reach. Low cost, low risk, and easy to iterate. Over time, this builds familiarity, real people, real moments, and a consistent vibe, without the content reading like an ad.
TRENDS
Trends are the creative formats, ideas, and behaviors that grab attention and shape user activity, growing stronger as more people join in by engaging or making their own content. Examples include audio clips, product recommendations, dances, challenges, and hashtags.
OPPORTUNITY
Trends are attention grabbers that shape what people do on the platform, and they grow when users buy in and participate by engaging with content or making their own. Common formats include audio clips, product recommendations, dances, challenges, and hashtags.
CONTENT
Strong TikTok videos all have one thing in common, they tell a story. By using sounds and trends, Infinite can build a recognizable sonic identity, or even create its own sound or trend that users can engage with and reuse in their own videos.
OPPORTUNITY
UGC boosts brand authenticity by tapping into three core drivers: trends, sounds, and story led content. Together, they create mass appeal, spark user engagement, and help build a recognizable sonic brand identity.
TRENDS & CONTENT
This video shows what it looks like when the brand joins a trend, with the focus staying on the format and style. When we lean into trends, we can put our own spin on content the algorithm is already pushing. Low lift, low risk.
SOUNDS & TRENDS
This video is the simplest version of participation, we plug into an existing sound and trend and let it do the heavy lifting. The audio and visual format are already defined, so we just recreate it with a familiar face, like Boost Buddy. No script, no boards, no extra production.
LEVERAGE
TikTok is a low cost, low risk way for Infinite to build cultural relevance and social visibility through short, one off videos. This approach is already proven by brands like Chipotle with #GuacDance, Nike with skill showcases, and Fenty Beauty through tutorials and influencer collaborations.
Forever
Moments
Our camera rolls tell our stories in fragments. One second here, ten seconds there, a bunch of small moments that add up to something that feels like us. We record because we are in it, because we want to share it, and because we know we will forget the little things if we do not. Forever moments are the small snapshots that end up carrying the most weight, the clips we come back to when we want to remember how it felt.
SHORTS
Short, scrappy content that captures one moment and lives across our channels. Can be static or motion, and works anywhere we post, like Instagram, Meta, Pinterest, LinkedIn, and X.
